The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.

Verizon – Cornered Store (2020)

Share This


Verizon set up a hidden-camera prank scenario in a NYC bodega to show how we all hate to be cornered by unexpected ‘extra fees’ — and boast that Fios, their bundled internet, telephone and television service, won’t do this.


This feels very ‘Nathan for You’ — we imagine the prank victims are probably actors, but their performances are naturalistic enough for us to believe the premise.

Whether writing ads or sitcom episodes, comedy chops and a solid grounding in storytelling technique go hand-in-hand, and here we’re basically watching a three act comedy sketch. The first act establishes the premise — setting the scene with an establishing shot of the store’s exterior, and quickly showing us that the prices are severely inflated.

The laughs come in the ad’s second act, where we get quick cuts between gags of escalating silliness — we loved the deadpan delivery of ‘hibiscus fee’ and the recurring visual gag of counting the bubbles in bottled water, and we only picked up the delightful ‘ingredient spell check’ line on our second viewing.

We imagine the creative team churned out hundreds of ‘alts’ (alternative jokes) for the actors to try out on the day, and the best were strung together in the edit. At least, that’s how we’d do it at White Label Comedy.

The third act sees our prank victims giving up and leaving without making a purchase, followed by the resolution, i.e. the message that Verizon wants us to take away: Don’t give your custom to cable providers who charge extra fees and hope to get away with it; go with Fios instead.

If we’re being really picky we’d have liked to see a funny ‘tag’ after the boring-but-necessary brand messaging at the end — a quick cut back to the store assistant still counting bubbles, perhaps. But as it stands, we think Verizon have done a great job of packing genuine comedy and a clear message into the modest one-minute runtime — and it’s all thanks to an understanding of basic story structure, and their willingness to write a shedload of jokes.


Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.

Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.

Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.

Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.

ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.