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The National Lottery – #PleaseNotThem James Blunt (2016)

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“I love the James Blunt ad for The National Lottery” says Anna Mansell. “The ability to take the mick out of ourselves is something I think UK audiences particularly relate to. Let’s face it, the majority of us couldn’t stand to listen to any of his music, but we’re very happy to watch him send himself up. This kind of humour keeps a brand in mind.”

Check out our list of the funniest 50 commercials ever – to see where this ad landed

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