The funniest Facebook Ads, YouTube Ads, TV Commercials and Print Advertising – all gathered together in one database.

Compare The Market – Compare The Meerkat (2009)

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The very first Ad in what became a series that’s still running over a decade later.


A great way to play with words is to START with your brand name / slogan – and then swap words in or out to see if you can come up with a phrase that’s similar enough to sound “almost right”, but different enough that you’ve got additional levers to have fun with.

I can almost guarantee that the creatives behind the very first Compare The Market (/ Compare The Meerkat) advert started out with the wordplay, and then reverse-engineered a concept that justified how much they loved their bastardized slogan.

And good on them. It’s made them, and the company, very rich indeed.

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