The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: Runna is a new brand on our radar, thanks to this ‘meme dump’ Instagram carousel timed to coincide with the London marathon. After all, why tell one topical brand-safe joke when you can tell five? What you can learn from it: The algorithm favours carousel posts at the moment – so you’ll likely get more engagement on posts in this format than videos or single images. But it can be hard
Why we love it: This is comedy content creation at its laziest – letting your audience write the jokes for you. Here, Alexa UK have found funny UGC (User Generated Content) out in the wild, that speaks to one of their audience’s Relatable Truths (“My kids interact with Alexa in unexpected ways”). All that remained was to give it the minimumeffort ‘screenshot on a branded background’ treatment, and they had a solid post that ended
Why we love it: It’s not funny, but it is a beautifully executed and informative Instagram carousel, which takes advantage of the fact that the algorithm currently prioritises carousels that use most or all of the available slides (to a maximum of ten). For this reason, it’s a format we’d like to see more brands experimenting with – especially if they can combine information with entertainment. What you can learn from it: Think about the
Why we love it: In this recurring meme series, LEGO have found a way to showcase their products in the context of genuinely funny content – which has far more chance of going viral than straight-up product photos ever would. What you can learn from it: The reason this meme works isn’t because “everyone likes LEGO”. It’s because it’s expressing a Relatable Truth. As long as you prioritise relatability, you too can create memes that
Why we love it: The air travel industry has a strong track record when it comes to comedy on social media, spearheaded by RyanAir – so it’s great to see Jacks Flight Club getting in on the action. This one’s not so much a joke as a pithily expressed relatable truth – but you can expect to see their memes in a future Swipe File! What you can learn from it: Sometimes all it takes
Why we love it: Weird design choice where they’ve tried to make a pie chart look like an Echo speaker aside… this is a solid, scroll-stopping graph gag that uses the audience’s nationality as the starting point for broadappeal relatability. Those who are Welsh will relate to having heard these phrases, while people of other nationalities in the UK will happily admit to having said them. What you can learn from it: Why not steal
Why we love it: Alright, so technically it’s an ad – and it’s more of a witty strapline than a joke – but this one successfully stopped our scroll. Why? Because we needed a beat to mentally unpack that strapline: “Cheaper than a flight to Barbados”. It’s undeniably true, it tapped into a pain we felt in the moment (“I’m in cold, wet England and I wish I was on holiday”) and the connotation is
Why we love it: Napolina haven’t crossed our radar before, but we’re impressed by their recent experiments on social – especially this ‘Overheard in Naples’ series, clearly inspired by the longstanding Instagram accounts @OverheardLa, @OverheardNewYork and their many spin-offs. What you can learn from it: For every style of joke you enjoy, there’s nearly ALWAYS a way to craft a brand-safe version that’s relatable for your audience. Of course, your BAMM templates and this Swipe
Why we love it: By using a fact about March as a jumping off point, Lego were able to make a joke about their products (and the way their audience enjoys them) that feels timely and justified. What you can learn from it: Brands Against Mundanity Monthly is full of joke formats like this – so keep using them! Once you’ve got the hang of each template, try putting your own spin on it (perhaps
Why we love it: This is a great example of how, firstly, comedy can help your Paid Ads perform better. And secondly, that relatability trumps execution every time. Because we don’t actually love the execution here (there’s a little bit too much happening at once) but the relatable truth at its core — “I hate wasting time writing what should be a simple email” — clearly resonates with the audience. What you can learn from
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
