The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: This is a great example of taking UGC (User Generated Content) and elevating it into branded content. It’s a solid gag from one of Craghoppers’ customers – and the fact they’ve shared it on their feed (twice!) shows they’re not too proud to laugh at themselves. What you can learn from it: If you’re lucky enough to have customers posting playful observations about your brand, share them. Dropping a screenshot onto
Why we love it: Under the guise of a ‘serious’ New Year’s Resolutions post, Adobe calls out their audience’s relatable confessions and presents them in an engaging visual format that suits both their brand and the platform. What you can learn from it: ‘List’ jokes (whether they’re New Year’s Resolutions-themed or otherwise) are a great excuse to reel off and riff around more than one of your audience’s relatable truths in a single piece of
Why we love it: Another one for the book nerds (it’s a term of endearment, honest). Epic Reads often post content that – while not always hilarious – it’s hugely relatable to their audience. The pros/ cons bullet point format is a great way to highlight several of their audience’s relatable truths in a single gag. What you can learn from it: The more relatable your jokes are, the funnier your audience will find them.
Why we love it: Warhammer knows how to cater to their niche audience – with niche jokes that only that audience would ‘get’. The Bingo Card format is particularly genius as they’ve managed to present nine of their audience’s relatable truths in a single piece of comedy content. What you can learn from it: Above all others, Instagram is the platform for visually arresting content. So consider inventive ways you can make your content look
Why we love it: We love it when brands combine announcement posts with comedy. With Spotify’s annual ‘Wrapped’ event approaching, they found an eye-catching and satisfyingly meta way to highlight their audience’s relatable truth, “I’m worried my Wrapped will reveal my embarrassing listening habits” and this post got a shedload of extra engagement as a result. What you can learn from it: Next time you need to announce something (an award nomination, an upcoming event,
Why we love it: Ryanair are posting comedy across all platforms – but we love how they’ve adapted their content for each. They’ve developed a unique lo-fi branded design format for memes on Instagram which – when paired with an observation that’s genuinely relatable for their audience – consistently delivers great engagement for them. What you can learn from it: You can add your branding to your memes. Just make sure it doesn’t get in
Why we love it: It’s simple, it’s relatable, it’s innocent in tone. What you can learn from it: This post just goes to show that relatability is everything – and that expressing a sentiment that your audience strongly relates to, especially if you can time it perfectly (this one went out on a rainy Monday morning), can generate engagement. Even if you can’t quite muster the motivation to turn it into a joke.
Why we love it: Ahead of the England vs USA Football World Cup game, Paddy Power entertained their sports-obsessed audience with a ‘USA vs UK’ poll in their Instagram stories. We love the topicality, the silliness, the interactive element and even the effort they’ve put into the design (where other brands might have stuck to using the platform’s native tools, someone’s clearly opened Canva for this one). What you can learn from it: Experiment with
Synopsis Queen of Instagram, Celeste Barber, presents a TV-style show in which she helps people with their fashion faux pas, with the knowledge that, if they’d bought it with Klarna, they’d only pay for it when they’re happy. Review First off, this is bright and shiny. Secondly, Celeste Barber is renowned for her send-ups of Instagram pictures, and this has the same tongue-in-cheek feel to it. The tagline, “I Wish I Bought It With Klarna”
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
