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Spotify – Wrapped

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Why we love it:

We love it when brands combine announcement posts with comedy. With Spotify’s annual ‘Wrapped’ event approaching, they found an eye-catching and satisfyingly meta way to highlight their audience’s relatable truth, “I’m worried my Wrapped will reveal my embarrassing listening habits” and this post got a shedload of extra engagement as a result.

What you can learn from it:

Next time you need to announce something (an award nomination, an upcoming event, a new product development…) consider how you could elevate the post with relatable comedy. (Hint: adding a brands Against Mundanity Monthly joke as the image is an easy win.) That way, it’s guaranteed to reach many more eyeballs AND stick in your audience’s minds for much longer.


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