
Spotify – Wrapped
Why we love it: We love it when brands combine announcement posts with comedy. With Spotify’s annual ‘Wrapped’ event approaching, they found an eye-catching and satisfyingly meta way to highlight their audience’s relatable truth, “I’m worried my Wrapped will reveal my embarrassing listening habits” and this post got a shedload of extra engagement as a result. What you can learn from it: Next time you need to announce something (an award nomination, an upcoming event,