Why we love it:
Under the guise of a ‘serious’ New Year’s Resolutions post, Adobe calls out their audience’s relatable confessions and presents them in an engaging visual format that suits both their brand and the platform.
What you can learn from it:
‘List’ jokes (whether they’re New Year’s Resolutions-themed or otherwise) are a great excuse to reel off and riff around more than one of your audience’s relatable truths in a single piece of content – which is why we tend to include list formats in every edition of Brands Against Mundanity Monthly. Once you’ve got a really solid list gag (or idea for one) consider splitting it out into slides (or a Twitter thread) like this for greater interactivity and even more engagement.