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Ryanair – Passenger Power

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Why we love it:

Ryanair delivers the topical comedy goods once again, jumping on a trending topic. But this time, they’ve managed to mention the key benefits of their offering in a way that feels integral to the joke – rather than detracting from it. Plus – we love this combination of the ‘mini script’ and ‘meme’ joke formats, where the image becomes the second half of the script.

What you can learn from it:

You can mention your products, their features and their benefits in jokes… as long as it adds to the entertainment rather than detracts. Be honest with yourself. Does this feel like a blatant product pitch tacked onto an otherwise strong gag? If so, cut those elements. There are other ways to sell on social, so let your jokes do what they do best: entertain and drive engagement.


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