Why we love it:
Corporate Rebels prove that you can and should be funny on LinkedIn. This cartoon twist on the classic ‘expectation vs reality’ format expresses a sentiment that their audience will find funny because it’s true (B2B clients tend to want better results than they can afford to pay for).
What you can learn from it:
Often, the simpler the gag, the better. This example strips out anything extraneous – it’s easy to ‘get’ in an instant, and there’s absolutely no possibility that a reader could misunderstand the joke or the message. Revisit your work with fresh eyes, looking for ways you can simplify it, and double-checking that it can’t be read the wrong way.