Why we love it:
This is a great example of how, firstly, comedy can help your Paid Ads perform better. And secondly, that relatability trumps execution every time. Because we don’t actually love the execution here (there’s a little bit too much happening at once) but the relatable truth at its core — “I hate wasting time writing what should be a simple email” — clearly resonates with the audience.
What you can learn from it:
Comedy isn’t just for your organic social content. Many of the jokes you write with Brands Against Mundanity Monthly are about the problems your customers face – and that your products solve. This makes them easily adaptable for use in your paid advertising.