The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: This is a great example of how, firstly, comedy can help your Paid Ads perform better. And secondly, that relatability trumps execution every time. Because we don’t actually love the execution here (there’s a little bit too much happening at once) but the relatable truth at its core — “I hate wasting time writing what should be a simple email” — clearly resonates with the audience. What you can learn from
Why we love it: We love graph gags! This one doesn’t reinvent the wheel (in fact it uses a longestablished template), but it was well timed. Duolingo used a joke to join the conversation their audience was already having on Twitter (comparing their end of year stats reports). What you can learn from it: Your subscription gives you bar chart formats like this one every month. BUT – where Duolingo can get away with a
Synopsis This ad from BCITO deploys humour to persuade young New Zealanders to consider a career in construction. It focuses on a dad whose son has started a construction apprenticeship, rather than follow in the family tradition of studying for a degree. Unwilling to let go of the image of his son in a ‘long flowing gown’ at graduation, our determined dad launches a farcical stakeout. Review The topline idea is strong: a dad hell-bent
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
