Why we love it:
Napolina haven’t crossed our radar before, but we’re impressed by their recent experiments on social – especially this ‘Overheard in Naples’ series, clearly inspired by the longstanding Instagram accounts @OverheardLa, @OverheardNewYork and their many spin-offs.
What you can learn from it:
For every style of joke you enjoy, there’s nearly ALWAYS a way to craft a brand-safe version that’s relatable for your audience. Of course, your BAMM templates and this Swipe File do the hard work for you. But try to take a mental note of other jokes you could mimic, when you spot them in the wild – whether they’re from a meme account, a comedian, a TV show, or your pal down the pub. It’s all valid inspiration.