Napolina – Overheard in Naples
Why we love it: Napolina haven’t crossed our radar before, but we’re impressed by their recent experiments on social – especially this ‘Overheard in Naples’ series, clearly inspired by the longstanding Instagram accounts @OverheardLa, @OverheardNewYork and their many spin-offs. What you can learn from it: For every style of joke you enjoy, there’s nearly ALWAYS a way to craft a brand-safe version that’s relatable for your audience. Of course, your BAMM templates and this Swipe
