Humour in Advertising and Marketing
What works, and WHY
We’re pulling together insights examining what kind of comedy works in marketing, advertising and branded content – focusing on a new industry each week. If you’ve got a great example of humour that successfully sells, and you’d like us to feature it – get in touch.
(p.s.) Thinking about hiring a Comedy Writer? Don’t! Hire a whole hive-mind instead.
2000 AD Comics – Judge Death
Why we love it: Those unfamiliar with 2000 AD Comics won’t fully ‘get’ this one. But their audience absolutely did, and that’s what matters. In
Natasha Rose Griggs – Work for Free
Why we love it: It’s sassy, sarcastic and above all, it’s relatable. And on LinkedIn – the very platform where Natasha and her audience are
SURREAL – Don’t Change Your Life
Why we love it: Surreal posts a lot of delightfully silly Entertain content. But here’s a solid, seasonally topical Teach post designed to engage their
Monzo – Bills Pots
Why we love it: This commenter beat us to it — Monzo found a stealthy way to show off one of their app’s coolest features,
elevateapp – Game On, Brainiacs
Why we love it: This is a great example of how, firstly, comedy can help your Paid Ads perform better. And secondly, that relatability trumps
Ryanair – Passenger Power
Why we love it: Ryanair delivers the topical comedy goods once again, jumping on a trending topic. But this time, they’ve managed to mention the
Yorkshire Tea – Biscuit Moderation
Why we love it: Like the Innocent gag, this is a succinct and relatable one-liner. But unlike Innocent, Yorkshire Tea brought it into the specific
Dave Harland – Social Media Trolls
Why we love it: Dave Harland, AKA The Word Man, is one of our favourite copywriters on LinkedIn. Here he’s using the ‘educational carousel post’
innocent – 378 Days of Hilarity Ahead
Why we love it: It’s a succinct one liner that speaks to what everyone is thinking. The only thing that’s missing, for us, is any
Paddy Power – Porn Sounds
Why we love it: Paddy Power are always quick to react with pitch-perfect gags whenever there’s breaking news that’s relevant to their audience of sports
craghoppers – user generated content
Why we love it: This is a great example of taking UGC (User Generated Content) and elevating it into branded content. It’s a solid gag
Adobe – Audience’s Relatable Confessions
Why we love it: Under the guise of a ‘serious’ New Year’s Resolutions post, Adobe calls out their audience’s relatable confessions and presents them in
