Why we love it:
Dave Harland, AKA The Word Man, is one of our favourite copywriters on LinkedIn. Here he’s using the ‘educational carousel post’ format that’s everywhere on the platform right now – but he’s subverting it by giving ridiculous (hilarious) advice inspired by his ideal clients’ pain points, to drive opt-ins for his email list.
What you can learn from it:
Make jokes about the problems you solve for your audience. For example, if you can help them with their community engagement on social media, make jokes about the problems they face there (e.g. not knowing how to deal with trolls). That way, the jokes will be ohso- relatable (and therefore funny) while also stoking desire for the solutions you provide.
