Humour in Advertising and Marketing
What works, and WHY
We’re pulling together insights examining what kind of comedy works in marketing, advertising and branded content – focusing on a new industry each week. If you’ve got a great example of humour that successfully sells, and you’d like us to feature it – get in touch.
(p.s.) Thinking about hiring a Comedy Writer? Don’t! Hire a whole hive-mind instead.
femalequotient – words keep me awake
Why we love it: Not every joke you make needs to be about a topic that’s only relatable to your specific audience. This particular observation
National Trust – Rare and Fragile
Why we love it: Most brands focus all their energy into their original content – leaving audience interaction to a separate Community Management team who
Ryanair – “cha cha cha”
Why we love it: Ryanair are great at jumping on board a trending topic – and spinning it around so that their take on it
Specsavers – Click Here
Why we love it: It’s not often we’ll praise a brand for not telling a joke, let alone policing jokes told by others. But we
jacksflightclub – The Seat Lottery
Why we love it: Jacks Flight Club have paired one of their audience’s Relatable Truths (we’d call it a Small Joy, if you want to
transempowermentproject – Things trans people say
Why we love it: We love to see our clients getting results! (Especially with the content we’ve created for them.) But even putting our heavy
runna_coach – Expectations vs. Reality
Why we love it: Runna is a new brand on our radar, thanks to this ‘meme dump’ Instagram carousel timed to coincide with the London
Corporate Rebels – Celebrating an accomplishment
Why we love it: Corporate Rebels consistently drive engagement on LinkedIn with graph gags that speak to their audience’s relatable truths, and here’s another strikingly
Corporate Rebels – The Ageless Career Revolution
Why we love it: Brands Against Mundanity Monthly subscribers will know – we love a bar chart gag. And this is a fine example from
Aldi Stores UK – The Art of Brand Beef
Why we love it: Aldi has perfected the art of brand beef on Twitter. The supermarket has previously been on the receiving end of legal
Nicole Alexandra Michaelis – Copy Meets Design
Why we love it: Here we’ve got another LinkedIn marketer taking advantage of the relative rarity of memes on the platform – once again using
Ari Murray – Budgeting Gone Wild
Why we love it: Memes are still a relatively rare sight on LinkedIn – which is why, when they’re executed well, they have a strong
