Why we love it:
We love to see our clients getting results! (Especially with the content we’ve created for them.) But even putting our heavy bias aside, at first glance this looks like a gag that only an A-List comedy writer could come up with.
And yet…
What you can learn from it:
Firstly, you’ll often get templates for “quote”-type jokes in brands Against Mundanity. But we’ll let you into the secret of creating one like this from scratch…
All you need to do is identify a recurring character in your audience’s life (could be themselves). Now write something evocative they might say. Aim for a statement that heavily implies one meaning – but has the potential to be misunderstood or actually mean something else. Then, in the quote attribution, give the surprising alternative context / meaning of the quote. That’s your punchline.