Coming up with a slogan is hard work – just ask the face-of and part-owner of Aviation Gin, Ryan Reynolds.
In this hilarious ad, we see the actor trying to come up with slogans for the brand.
He tries a lot of them, but none of them seem right. And that’s fair – slogans aren’t easy. They don’t just pop up out of thin air.
Some are too blunt: “If you’re drinking anything else, you’re drinking bullshit.”
While some of them are too controversial: “It tastes like God just cried in your mouth.”
Not sure that one would play well in middle America…
But there are some good ones in there too worth keeping: “It’s just vodka after its wish was granted.”
Sadly, that last one didn’t even make the cut either. What a shocker!
At one point, Reynolds gets so confused about the slogans that he mistakenly says Papa John’s slogan: “Better ingredients, better pizza.”
By the end of the ad, he is nowhere close to coming up with a slogan.
What is even more funny about this commercial is that it was sent to customers under the guise of a misdirected email entitled “Reshoot.”
Nice bit of stealth marketing there, Ryan! Clever move.