Look, we know you come here for our Funny Ads analysis — but once in a while, we like to take a quick look at a brand we think is
AWESOME ON SOCIAL MEDIA!
Innocent Drinks. Makers of juices, smoothies, dairy free alternative milks, coconut water, drinks with bubbles in and something called a ‘refresher’. These are all tasty, good for you and never made from concentrate etcetera etcetera. In fact, I probably could’ve bought a Tesla with the amount of money I’ve spent on Innocent’s myriad variations on mushed up banana and strawberries over the years. But that’s not why we love ’em.
No, we’re massive fans because Innocent has mastered the use of comedy in their social media marketing. They’re funny IRL too — never shying away from a splash of silliness in the copy on their bottles — but that’s a story for another day.
Right now, it’s time to look at our favourite funny social media content from the Innocent Drinks Social Media team – loved by us, and Twitter users across the globe.
The Best Innocent Drinks Funny Tweets and Adverts
1. The Grey List
We’re big fans of the ‘funny list’ genre of joke (and not just because our comedy hive mind can write them so well). It’s beloved by late night TV comedy writers and some of the funniest brands on social media.
Note how this particular joke has nothing at all to do with Innocent’s products — but it’s written in their brand tone of voice. Comedy content keeps Innocent’s brand name and logo on users’ feeds, day in, day out, without boring them — this means that when they do post product-related content, it reaches a large audience that’s willing to engage.
TODAY IS GREYER THAN:
3. George Clooney's hair
4. An elephant wearing joggers
5. Unbuffed silverware
6. Black and white movies
7. A dolphin convention
8. Gandalf riding a seal
9. A smudged zebra
10. A rainbow through the eyes of a dog
— innocent drinks (@innocent) February 24, 2020
2. Pancake Day Product Placement
While the above tweet above was almost ‘topical’ in that it referred to the weather, this one was crafted to go out on a specific day. It’s a good idea to jump on trending hashtags, but what if none of your products are particularly relevant? Make that the joke!
The balance between entertainment and sales would make the perfect subject for a venn diagram (if we could be bothered to draw one), with posts like this sitting right in that central sweet spot. Much like pancakes go down better smothered in lemon and sugar, product placement disguised as funny content slips past our defences that much easier.
PANCAKE DAY ADVICE
Instead of pouring lemon juice on your pancakes, why not use our sparkling lemon and lime bubbles?
— innocent drinks (@innocent) February 25, 2020
3. The ‘Perfect’ Advert
When you make a mistake, own it. Even better, own it by posting self-deprecating jokes referring back to it for years to come. In October 2019, Innocent posted about a joke product — a dairy-free drink, made from conker milk.
The thing is, conkers are NOT SAFE TO EAT (and also really difficult to milk), and there was something of an outcry. They apologised (in a light-hearted way that got massive engagement, naturally) and they’ve occasionally referred back to their faux-pas with genius gags like this…
This is it. A new year. A new decade. A new chance for success.
No more messing around. No more nonsense. No more mistakes.
This year our ads are going to be absolutely perfect. pic.twitter.com/UG7OlsgNxX
— innocent drinks (@innocent) January 6, 2020
4. The Blue Drink Advert with Duncan from Blue
Much of this article is about social posts, but Innocent make great video content too. Yes, their Bolt from the Blue fruit juice is boosted with vitamins and is one of the tastiest things humans have made from apple, lime, guava and coconut water. But the main selling point is that it’s a BLUE DRINK.
This gag-packed advert featuring Duncan from the boy band Blue took that premise and ran with it, combining a semi-topical top line (gently mocking the band’s bankruptcy) with a strong script and heaps of visual gags. We loved it so much that we dedicated a whole entry to it in the Funny Ads Archive.
5. Innocent Actually
We've made a Christmas ad with Duncan from Blue. (Keira Knightley wasn't available.) pic.twitter.com/IahUEkWrsB
— innocent drinks (@innocent) December 18, 2019
6. The John Lewis Jab
JOHN LEWIS CHRISTMAS ADVERT BRAINSTORM
"How about Jolly Jaws? A lovable man eating shark who just can't help eating people?"
"Or Ditsy Dracula? The cute servant of darkness with a taste for blood?"
"Hmm let's just go with the dragon who loves arson." #ExciteableEdgar
— innocent drinks (@innocent) November 14, 2019
7. A Pancake Day Prank
Today is February 1st. Pancake Day is February 25th. It's time to open the first door on your Pancake Advent Calendar. pic.twitter.com/gekLVRUhty
— innocent drinks (@innocent) February 1, 2020
8. Veganuary Inspo
THE TWO STYLES OF VEGANUARY
• Quinoa salad
• Aubergine teriyaki
• Butternut squash soup
• Spinach and sweet potato hash
• Whole roasted cauliflower
• Roast potatoes
— innocent drinks (@innocent) January 15, 2020
9. How to Slay a Dragon
HOW TO SLAY A DRAGON
1 Find a dragon
2 Put paper near it
3 Wait til the dragon steps on it
4 Slide a glass on top
5 Flip it upside down
6 Realise that's for spiders
7 The dragon is very cross
8 Throw garlic at it
9 Wait that's for vampires
10 Well this is a pickle#StGeorgesDay
— innocent drinks (@innocent) April 23, 2020
10. Lockdown Screen Report
WEEKLY SCREEN REPORT
Your screentime was up 78% last week, for an average of 26 hours a day.
— innocent drinks (@innocent) March 30, 2020