This is one of our favourite recent funny tweets from the Innocent Drinks Twitter account.
Today is February 1st. Pancake Day is February 25th. It's time to open the first door on your Pancake Advent Calendar. pic.twitter.com/gekLVRUhty
— innocent drinks (@innocent) February 1, 2020
“Today is February 1st. Pancake Day is February 25th. It’s time to open the first door on your Pancake Advent Calendar.”
This joke is grounded in a solid, funny idea. But Innocent went the extra mile and actually constructed an ‘advent calendar’ prop to pull off this ridiculous video!
It’s a brilliantly silly play that’s absolutely on-brand for Innocent. It also demonstrates how you can use comedy to capitalise on annual events on social media, even if they don’t have strong links to your brand.
Let’s hope no one ate that pancake afterwards. It looks like it’s been handled slightly more than is strictly hygienic…
You can read more in our comprehensive article where we analyse how Innocent used comedy to become officially Awesome on Social Media! There’s no doubt that they are one of the funniest brands on social media.