The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: The execution here isn’t 100% (our joke writers would have a thing or three to say about the flagrant disregard for comedic rhythm). However, in this comparison gag, Iceland manages to poke fun at rival supermarkets and those who shop at them in a brand-safe way. In doing so, they not only position themselves as the go – to supermarket for shoppers who want to “keep it real” (not to mention
Why we love it: Posted on the official first day of summer in the Northern Hemisphere – and during a heatwave in the UK – this couldn’t have been better timed. Combine that topicality with a highly audience specific Relatable Truth, and Doritos have a scorcher of a post. What you can learn from it: As you can see from the comments, this isn’t just wishful thinking from the Doritos team – enjoying a Doritos
Why we love it: What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods? Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’
Why we love it: Fray Bentos use a topical news story (classic sitcom Fawlty Towers is coming back to our screens) as a jumping off point for a nostalgia-fest that got their audience engaging en-masse. What you can learn from it: You don’t need to emulate the biting satire of a panel show, or the aggressive “jokes” of RyanAir, to add topicality to your content. There are loads of light-touch ways to turn those watercooler
Why we love it: Fray Bentos have taken something they’re normally criticised for – having tins that some people struggle to get into – and had fun with it. This parody of an airline safety information card teaching us how not to open our tins landed safely at its destination. What you can learn from it: They say “don’t feed the trolls” – but sometimes it’s the best thing to do. If there’s one thing
Why we love it: Giveaways can be a great way to grow your audience on social – but they’re often awkward, eggy and bland. These two from pie brand Fray Bentos completely buck that trend – yes, we’re trying to grow an audience, but we’re going to make sure we’re entertaining and engaging while we do it. What you can learn from it: If you want people to follow you, it helps to incentivise them
Why we love it: Domino’s don’t currently get masses of engagement on Twitter, so this is great going by their standards. A rival brand gave them an open goal, they plucked out the perfect five word retort, and they scored. What you can learn from it: You may not have ‘rivals’ as such, and even if you do, it may not be appropriate for you to publicly roast them. But big household name brands post
Why we love it: This is a great use of UGC (User Generated Content) from Nando’s. They found a tweet that expresses one of their audience’s relatable truths – and instead of simply sharing a screenshot, they’ve elevated it with some classy design choices. What you can learn from it: Brands that aren’t already household names don’t always have access to much UGC, so let’s focus on the design element. You can elevate your own
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
