Why we love it:
Giveaways can be a great way to grow your audience on social – but they’re often awkward, eggy and bland. These two from pie brand Fray Bentos completely buck that trend – yes, we’re trying to grow an audience, but we’re going to make sure we’re entertaining and engaging while we do it.
What you can learn from it:
If you want people to follow you, it helps to incentivise them in some way. Sometimes that incentive is “because our content is awesome”, other times it’s “because I might give you a dartboard”. In either case – entertainment value wins the day.