Why we love it:
Domino’s don’t currently get masses of engagement on Twitter, so this is great going by their standards. A rival brand gave them an open goal, they plucked out the perfect five word retort, and they scored.
What you can learn from it:
You may not have ‘rivals’ as such, and even if you do, it may not be appropriate for you to publicly roast them. But big household name brands post engagement driving ‘games’ like this all the time. Replying or retweeting with a touch of brand safe sass is a great way to hone your comedy chops, and potentially get noticed by their massive audiences – a proportion of whom will inevitably also be your ideal customers.