Why we love it:
Posted on the official first day of summer in the Northern Hemisphere – and during a heatwave in the UK – this couldn’t have been better timed.
Combine that topicality with a highly audience specific Relatable Truth, and Doritos have a scorcher of a post.
What you can learn from it:
As you can see from the comments, this isn’t just wishful thinking from the Doritos team – enjoying a Doritos sandwich in the summer is an experience that their audience genuinely relates to.
But before going ahead with your own version of this, consider your products/services. Are there any positive experiences associated with using them that would make thousands of people say “OMFG that’s so me”?
If you’re not already a household name like Doritos, the honest answer might be “no.” And that’s okay. Instead, focus your comedy content on Relatable Truths that are a little broader/adjacent to your offering (i.e. about your niche and the wider world of your audience). That way, you’ll get much more engagement – and when you do post about your offering directly, more potential customers will see it.