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Mentos Ementicons – Introducing Awkward (2015)

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Mentos is perhaps one of the most well-known mint brands in the world. Seriously, everyone loves Mentos.

In the hilarious commercial, they are introducing their line of branded emojis called Ementicons.

This is a bid by the mint giant to become part of the larger conversation on social media. (Shocker. Isn’t that literally what everyone’s desperately trying to do right now?!)

The funny advert introduces one of its best Ementicons yet – Awkward.

Yes, we have all been there… when we just wanted the floor to open up and swallow us whole just to get out of an awkward situation.

Mentos doesn’t want you to be expressionless when you find yourself in such a situation – hence the Ementicon.

So when can you use the Ementicon?

We all know the classic Valentine’s day move where you wear nothing but an overcoat and head on over to your boyfriend’s house. The intention here is to flash him the moment he opens the door.

Yeah… we all know what happens next.

But what if his mom opens the doors instead and gets flashed. That is one hell of a way to make a first impression.

Nothing can get more “awkward” than that.

Luckily, there is an Ementicon just for this occasion!


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