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Drug Free Kids Canada – Dark Gummies (2020)

Synopsis DFKC want parents to know that cannabis gummies and other edibles aren’t as cute as they seem, so they had a talented cast of gummy bears enact the kind of sadistic mischief your kids might when they’re high on edibles. It’s weird AF, and we’re into it. Review We often complain that an ad has a strong top line idea, but not enough jokes — or that the jokes aren’t imaginative or heightened enough.

Snickers – #SnickersFixtheWorld (2020)

Synopsis The world is out of sorts, but maybe it just needs a Snickers. Luckily, we have a huge one of those. Review When Snickers released the teaser trailers for this, we wondered whether the payoff was going to be worth it. It is. Their brilliant “You’re Not You” campaign has now been supersized – so that instead of fixing a moody footballer who’s not himself without his snickers, we’re fixing the entire world –

Snickers – Fix The World (Teaser) (2020)

Synopsis A series of 3 adverts in which various people explain “why” they’re digging a huge hole. A teaser for what we hope will be an actual joke on Super Bowl Sunday… Review One of the best ways to make any brand funny is position it as the solution to a relatable problem. The only problem is – it needs to “make sense”. (Logical sense). Snickers has just released the set-up to what I’m hoping

Mentos Ementicons – Introducing Awkward (2015)

  Mentos is perhaps one of the most well-known mint brands in the world. Seriously, everyone loves Mentos. In the hilarious commercial, they are introducing their line of branded emojis called Ementicons. This is a bid by the mint giant to become part of the larger conversation on social media. (Shocker. Isn’t that literally what everyone’s desperately trying to do right now?!) The funny advert introduces one of its best Ementicons yet – Awkward. Yes,

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