Why we love it:
Walkers are starting to hone their comedy chops on social – and the success of this quote tweet shows it pays to have a social media team that’s capable of a simple-but-effective witty retort when the opportunity presents itself. Now we’ll see if they can ride the algorithmic wave with some standalone gags…
What you can learn from it:
If you want the best results on social, it’s not enough to simply broadcast quality content. You’ll also need to spend time hanging out on your primary platforms, monitoring trending topics that are relevant to your audience, and keeping your eyes open for content that you might be able to react to.