Why we love it:
When everyone on Twitter was talking about the fact that the platform’s days could be numbered (using phrases like “if it all goes wrong here, you can find me on [X]”), Yorkshire Tea joined the conversation with a meta one-liner that encapsulates the combination of silliness and cosiness they’ve become known for there.
What you can learn from it:
When your entire audience is talking about one thing – it pays to become part of that conversation. The Brands Against Mundanity Monthly cards are a great way to develop your gag-writing skills so that you can eventually craft up-to-the-minute topical one-liners from scratch. Also, if your joke is solid, then a tiny typo isn’t ALWAYS the end of the world…
