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Why we love it: Like the Innocent gag, this is a succinct and relatable one-liner. But unlike Innocent, Yorkshire Tea brought it into the specific world of their audience (who famously enjoy their tea with a few/many biccies). What you can learn from it: This gag could easily have been written from a Brands Against Mundanity Monthly template along the lines of “For a [X] January, stop [Y] and start [Z].” Point being: whenever you
Why we love it: It’s a succinct one liner that speaks to what everyone is thinking. The only thing that’s missing, for us, is any specific relevance to Innocent’s audience rather than just ‘the whole world’. But that’s kind of how Innocent roll, and as a household name they can get away with it. What you can learn from it: In comedy writing, editing is everything. Even if you’ve written a joke using a Brands
Why we love it: It’s simple, it’s relatable, it’s innocent in tone. What you can learn from it: This post just goes to show that relatability is everything – and that expressing a sentiment that your audience strongly relates to, especially if you can time it perfectly (this one went out on a rainy Monday morning), can generate engagement. Even if you can’t quite muster the motivation to turn it into a joke.
Why we love it: When everyone on Twitter was talking about the fact that the platform’s days could be numbered (using phrases like “if it all goes wrong here, you can find me on [X]”), Yorkshire Tea joined the conversation with a meta one-liner that encapsulates the combination of silliness and cosiness they’ve become known for there. What you can learn from it: When your entire audience is talking about one thing – it pays
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…
…and use these as prompts for your own awesome content.
PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.
For each post, I’ll tell you why I love it and what YOU can learn from it.
Making it easy for you to reverse-engineer their success for your brand.
