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NHS – Help Us Help You Get Seen To (2020)

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The NHS’ latest attempt to persuade us to visit the local pharmacy, rather than our GP.


Want to make the problem your brand “solves” funny? exaggerate it to the nth degree. That’s what the NHS have tried to do here.

Pro tip though: don’t use the exact same language (“need a pharmacist”) in your set-up And your payoff – or you take away the humour-gap that our brains love to jump, and lose any chance of making us actually laugh.

A simple tweak to this script – making sure the dialogue in each scene spoke to the drama of a specific condition, not the top-line concept of “needing a pharmacist”, would’ve helped improve the situation massively.