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Synopsis The NHS’ latest attempt to persuade us to visit the local pharmacy, rather than our GP. Review Want to make the problem your brand “solves” funny? exaggerate it to the nth degree. That’s what the NHS have tried to do here. Pro tip though: don’t use the exact same language (“need a pharmacist”) in your set-up And your payoff – or you take away the humour-gap that our brains love to jump, and lose
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