
Heroes, NHS – #StayHomeHeroes (2020)
Synopsis This digital ad campaign was created by advertising agency Iris, for Heroes — the charity founded by NHS workers for NHS workers. It encourages the public to be #StayHomeHeroes during the coronavirus lockdown. Review This campaign grabs the eye with bold colourful imagery and a strong, amusing core idea. The application of some light-touch humour helps it convey its vital message. In particular, note how the images with the strongest tag lines are those