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NHS

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Heroes, NHS – #StayHomeHeroes (2020)

Synopsis This digital ad campaign was created by advertising agency Iris, for Heroes — the charity founded by NHS workers for NHS workers. It encourages the public to be #StayHomeHeroes during the coronavirus lockdown. Review This campaign grabs the eye with bold colourful imagery and a strong, amusing core idea. The application of some light-touch humour helps it convey its vital message. In particular, note how the images with the strongest tag lines are those

NHS – Take the drama out of minor illnesses – Print Ads (2020)

Synopsis The NHS have teamed up with M&C Saatchi (Advertising Agency) to come up with a print campaign to encourage people to visit their pharmacist first, for minor ailments. These prints depict three minor illnesses, and their symptoms, all within the theme of a classic movie poster design. Night of the Itchy Eye Earache – Strikes Back Sore Throat – And the Lost Voice Review These three print Ads follow on from a TV Ad

NHS – Help Us Help You Get Seen To (2020)

Synopsis The NHS’ latest attempt to persuade us to visit the local pharmacy, rather than our GP. Review Want to make the problem your brand “solves” funny? exaggerate it to the nth degree. That’s what the NHS have tried to do here. Pro tip though: don’t use the exact same language (“need a pharmacist”) in your set-up And your payoff – or you take away the humour-gap that our brains love to jump, and lose

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