KFC has hooked up with Moonpig to produce a range of “finger lickin’” Valentine’s Day cards, including a limited-edition scratch-and-sniff card that smells of the fast-food restaurant’s original recipe.
Brands need to remember that smashing two things together doesn’t make them funny – UNLESS you combine them in a way that brings out a hidden truth. Maybe there are more inventive examples hidden throughout the rest of the range – let’s hope so…
Entry Submitted By
Adam Hunt, Creative Director, White Label Comedy