The world’s only dedicated collection of funny branded social media posts, history’s funniest TV Commercials, hilarious Facebook Ads, side-splitting YouTube Adverts and delicious witty Print Advertising – all gathered together in one database.
Why we love it: What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods? Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’
Why we love it: Domino’s don’t currently get masses of engagement on Twitter, so this is great going by their standards. A rival brand gave them an open goal, they plucked out the perfect five word retort, and they scored. What you can learn from it: You may not have ‘rivals’ as such, and even if you do, it may not be appropriate for you to publicly roast them. But big household name brands post
McDonald’s could have just put out an ‘ordinary tweet’ stating that the McRib was back in a couple of weeks. But they did this instead and got over 150K interactions! it’s always “when is the McRib coming back” and never “how are you doing person who runs the McDonald’s account” — McDonald’s (@McDonalds) October 23, 2020
If brand rivalry is your thing, be careful who you pitch it to. Pizza Hut got over 250K interactions here from a single (and free) one-line burn of Leeds United. That’s a lot of potential pizza sales from a single tweet. Bit rich coming from a club that hasn’t delivered since 1992… https://t.co/v2R2fLhcNq — Pizza Hut Restaurants (@pizzahutuk) January 17, 2019
Wendy’s never misses an opportunity to have a go at rival brands – and this tweet is no exception. In fact other brands must live in fear, one wrong move and… (Of course, McDonald’s aren’t daft and, after all, could have easily deleted this…maybe they used a little Cheese Pie as bait and hooked Wendy’s?) When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm — Wendy’s (@Wendys) November 24, 2017
One of the most effective ways to improve your own digital and social media marketing is to study brands that have mastered the art. McDonald’s is an iconic fast food brand, so they’d be excused for focusing on the fries and letting their reputation market itself. But in actual fact, McDonald’s has been responsible for some of our favourite funny ads of recent years. Let’s take a look at the very best examples, and pick
Synopsis In this cross-platform mobile and digital campaign targeted at the 16-24 age group, Subway decided to go short, sweet and a little bit trippy. It’s all about ‘Bites’ — their new mini sandwiches. It’s certainly quirky, but could it have been funny? Review Watching these mini ads in quick succession is a bit like being slapped in the face with the sickly sweet Subway signature scent. The brand message is ostentatiously shoved in our
KFC has hooked up with Moonpig to produce a range of “finger lickin’” Valentine’s Day cards, including a limited-edition scratch-and-sniff card that smells of the fast-food restaurant’s original recipe.
Synopsis This twenty-second ad consists of a single visual gag. We imagine the treatment looked something like: Close up of mum putting on daughter’s swimming cap. Pull out to reveal it’s a rubber glove as she didn’t have time to find swimming cap. Review It’s simple but effective, and bound to get a laugh of recognition from parents with swimmer children everywhere. Ironic that McDonalds have used the same Ads two years in a row
A well-pitched funny ad can achieve many things. Helping a brand respond to false assumptions about their product is among the more niche. Here, McDonald’s wanted to put to bed any allegations that the eggs used in their sausage and egg McMuffins are anything but ‘real’. They’ve done this through layered comedy — surreal visuals illustrate an alternate universe where their eggs are sliced from gelatinous tubes and poor Sam dances in a shower of
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If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe?
I’m going to show inside my personal swipe file of awesome social posts.
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