How to sell a dirty secret…

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If you read my last blog, you’ll already know that success on social media isn’t about giving your audience content they want to consume, but about giving them content they’ll be driven to share.

Today I want to share with you a case study that illustrates that distinction as clearly as can be.

When we were hired by an (ahem) Adult Entertainment brand recently, they asked us to craft jokes for their socials. They wanted shareable content to amplify their brand message.

The key word there is ‘shareable’…

Our challenge was to create content that contained enough of the brand’s essence and core value proposition to get a potential customer interested, while also being content their audience would happily engage with publicly.

How do you get people to share posts about watching porn on a platform where their friends, family and colleagues might see them!?

Well, for a start, you make them funny. Very funny.
And secondly, you don’t make them about watching porn, specifically.

You write jokes that exist “in their world” – far enough away from the content itself to be shareable, but close enough that curious minds can still join the dots, and follow the breadcrumbs back to the brand’s core offer.

Here’s how that looked in practice:




But by taking a more considered approach – and writing jokes that would appeal to a sex- positive audience without screaming “Hey mum, by the way – I love watching porn!” from the rooftops – we crafted content this brand’s audience would be happy to have represent themselves.

If you want to see the full set, click here:

So you see, when we say our jokes work for ANY brand… we really do mean ANY brand. Including yours.

Whatever you’re selling, all you need to get your audience shouting about you (in the right way) is one of our Pay as You Go Comedy Content Packs:


Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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