What you need to know to win big on social

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I know you’ve got a lot of blogs vying for your time, so I’m gonna make this one count by telling you the Secret to true Social Media Success.

It informs pretty much all the work we do for our clients – and it’s shockingly simple. Are you ready?

“When someone likes your post, or comments or shares it – they’re not doing it to tell you they liked it. They’re doing it to serve their own social purpose.”

Mind. Blown. Am I right?
If the post is funny, they’re engaging to show that they are funny.

If it’s interesting, they’re engaging to demonstrate to their own audience that they are savvy and well-informed.

So, if you want engagement from your audience? Don’t give them content that serves YOUR social purposes – give them content that serves THEIRS.

When you do that, they’ll like, comment and share without a second thought – because doing so gives them an opportunity to “share and declare” their ideal self with their own audience.

Does that mean you have to abandon your brand messaging entirely? Absolutely not.

It means you give your audience content that serves their own social purposes – but ALSO serves your brand’s purposes too. Content that sits right in the middle of the Venn diagram. See:



When you’re in that sweet spot, you’re still giving your audience exactly what they want – so they’ll engage and amplify your content because it serves their purposes – AND, that content is also taking your brand message along for the ride.

But how DO you craft on-brand content that also serves your audience’s social purposes?

Well, you could invest all of the time and money you have becoming a social native – spending 24/7 in the mind of your audience until your content feels seamlessly of their world.

But it’s easier, more effective and MUCH more affordable to get us to do it for you.

To have us do the research, craft the content, and deliver you a pack of ready-to-roll digital marketing success – comedy content that’s designed to supercharge engagement, boost organic reach, drive more clicks and get more sales (across your socials… and beyond).

But then again, I’m biassed, aren’t I?
See the results of our Pay As You Go Comedy Content Packs for yourself:



Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.