We talk a lot about the importance of distinguishing between content that your audience would enjoy consuming, and content they would happily help you amplify – and this particular case study is the best example of that principle at play.

Our client was an adult entertainment brand – and while the “teaser content” they were originally sharing on their socials might have turned a few eyeballs into subscribers, there wasn’t much chance of anyone being happy to openly share it with our own audience.

Our challenge was to create content that contained enough of the brand’s essence and core value proposition to pique a potential buyer’s interest, while also ticking the box as content they would happily share and engage with publicly.