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Fray Bentos Official – Nostalgic Nonsense

Why we love it: Fray Bentos use a topical news story (classic sitcom Fawlty Towers is coming back to our screens) as a jumping off point for a nostalgia-fest that got their audience engaging en-masse. What you can learn from it: You don’t need to emulate the biting satire of a panel show, or the aggressive “jokes” of RyanAir, to add topicality to your content. There are loads of light-touch ways to turn those watercooler

Fray Bentos Official – don’t feed the trolls

Why we love it: Fray Bentos have taken something they’re normally criticised for – having tins that some people struggle to get into – and had fun with it. This parody of an airline safety information card teaching us how not to open our tins landed safely at its destination. What you can learn from it: They say “don’t feed the trolls” – but sometimes it’s the best thing to do. If there’s one thing

Fray Bentos Official – COMPETITION TIME

Why we love it: Giveaways can be a great way to grow your audience on social – but they’re often awkward, eggy and bland. These two from pie brand Fray Bentos completely buck that trend – yes, we’re trying to grow an audience, but we’re going to make sure we’re entertaining and engaging while we do it. What you can learn from it: If you want people to follow you, it helps to incentivise them

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