Why we love it:
Do you know what’s going on here? Neither do we. (Ok, we do – but only because we watch a lot of nerdy TV.) We love this because it’s aimed at a niche segment of Prime Video’s audience, who are the only people in the world who could possibly understand it – let alone find it funny – and that’s precisely WHY they’ve engaged with it.
What you can learn from it:
You don’t need to entertain everyone. You need to entertain your audience, and the people you want to join your audience. So go ahead and create content that’s extremely niche – and don’t worry about whether your mum gets the joke (unless she’s in your target audience).
