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UK Coastguard – Joe and Petunia (1968)

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“Not strictly a commercial but a Public Information Film” explains Trevor Rudge, “a fabulous example of humour being used to get over a really serious message. Joe completely misreads the dire situation, whilst having the most banal conversation with his equally oblivious wife. There is then a moment of realisation, before the conclusion. It’s a classic three act story, in one minute and over fifty years on, still funny.”

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