The Social Media, Digital Marketing and Creative Agency powered by Comedy Writers and Copywriters

The funniest Facebook Ads, YouTube Ads, TV Commercials and Print Advertising – all gathered together in one database.

Mint – The Unemployment Gameshow (2009)

Share This
Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email
Share on whatsapp

Personal Finance Software company Mint have taken a very different approach here.

They’ve taken a controversial topic (the question over exactly who gets included in America’s “unemployment” stats) – and turned it into a funny skit that draws attention to the hypocrisy in that system.

You’ll notice, it’s two minutes long – but doesn’t pitch you Mint’s product once.You keep watching – because it’s interesting, and entertaining, but also crucially – because you don’t feel like you’re being sold to.

The jokes don’t even have anything to do with Mint, or with their brand message. Yet I defy anyone to watch it, and get to the end without thinking about their own financial security – and whether their plans are robust enough. And that’s when they drop their logo and tagline into the mix – positioning themselves as a solution for the problem you’ve only just started thinking about.

Stealth marketing at its best – and a brilliant example of humour being used to entertain us, engage us, and bring our guard down before finally they swoop in and attempt to make the sale.

How funny was this Funny Ad?
Struggling to engage your audience on social?
Sign up for our free training:
Struggling on social?
Access our free training

From Low Engagement to an Army of Raving Fans - with Comedy Content