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Suave – Too Much Hair Flipping (2020)

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A series of print adverts from Suave that tells you they’ll make your hair so shiny you won’t be able to resist a hair-toss – by showing a series of women in neck braces, who’ve clearly hair-flipped so enthusiastically, they’ve caused themselves injury.


A super simple exaggeration that helps make the point, bringing a nice light touch of humour while still keeping all the aesthetics that are important for an Ad in the beauty space. Would’ve been nice to see a bit of variation in the four Ads – and maybe an extra visual gag in each one – but it does a decent job.