There was a party, and you weren’t invited

Share This

When brands interact on social, their audiences love it.

Often, that interaction is adversarial. Wendys and Burger King literally go toe to toe on a daily basis – and it can be really funny.

But calling out other brands on Twitter is a high risk move – and often ends in tears.

That’s why most brands play it safe.

This month, though, Supermarket chain Aldi proved that there’s another way.

A way to be funny on social, while interacting with other brands, in a way that lets everyone win.

They threw themselves a birthday party, and invited all the other supermarkets along for the ride.

If you weren’t invited, don’t worry – neither were we. 

But there’s still plenty we can all learn. Here are three key things:

1 – Behind all of the other brands in your space there’s a Social Media Manager who’s trying to do the same thing you are: entertain and engage and audience. 

And I guarantee if you come up with a fun, funny way to do it that they can get involved with – they’ll be with you in a flash. 

2 – Self-deprecating humour is ALWAYS a great move

This all began because Aldi started trolling themselves by posting about their 30th birthday, but always doing so alongside the hashtag #NoOneCares.

Even Co-Op – sadly uninvited – used some self-deprecation to get in on the act.

Can you imagine any of this having happened if Aldi had kicked things off with a tweet about how awesome they were? Hell no.

3 – You’re never less than three feet away from a brand-safe joke

Writing jokes isn’t hard. Jokes are just two things that shouldn’t fit together, smashed together, with a perfectly placed twist in between – and in this scenario, the ingredients you need to make us laugh are right at your fingertips.

Take something the supermarket is known for, and something that might happen at a 30th birthday party – smash the two together – and boom, you’ve got yourself a joke.

Want to make sure your brand gets invited the next time someone else throws an imaginary party?

Or – even better – want to throw an imaginary party of your own?

Entertaining, engaging and selling on social is WAY easier when you’ve got a hive-mind of TV’s Best Comedy Writers living in your back pocket.

Ready to up your game on social?

Let’s chat:

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

Recent Posts

Join our mailing list and access our swipe file of awesome social posts you can model for your brand or business today.

Join over 500+ brands and content creators who use humour to captivate their audience thanks to our monthly delivery of 31 viral joke templates.

Discover the proven ‘4×4’ blueprint that skyrockets social media growth in any market.

Hire our A-list comedy writers to craft viral content that builds an engaged audience of ideal customers for your personal brand, start-up, or SME.

ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.