When brands interact on social, their audiences love it.
Often, that interaction is adversarial. Wendys and Burger King literally go toe to toe on a daily basis – and it can be really funny.
But calling out other brands on Twitter is a high risk move – and often ends in tears.
That’s why most brands play it safe.
This month, though, Supermarket chain Aldi proved that there’s another way.
A way to be funny on social, while interacting with other brands, in a way that lets everyone win.
They threw themselves a birthday party, and invited all the other supermarkets along for the ride.
If you weren’t invited, don’t worry – neither were we.
But there’s still plenty we can all learn. Here are three key things:
1 – Behind all of the other brands in your space there’s a Social Media Manager who’s trying to do the same thing you are: entertain and engage and audience.
And I guarantee if you come up with a fun, funny way to do it that they can get involved with – they’ll be with you in a flash.
2 – Self-deprecating humour is ALWAYS a great move
This all began because Aldi started trolling themselves by posting about their 30th birthday, but always doing so alongside the hashtag #NoOneCares.
Even Co-Op – sadly uninvited – used some self-deprecation to get in on the act.
Can you imagine any of this having happened if Aldi had kicked things off with a tweet about how awesome they were? Hell no.
3 – You’re never less than three feet away from a brand-safe joke
Writing jokes isn’t hard. Jokes are just two things that shouldn’t fit together, smashed together, with a perfectly placed twist in between – and in this scenario, the ingredients you need to make us laugh are right at your fingertips.
Take something the supermarket is known for, and something that might happen at a 30th birthday party – smash the two together – and boom, you’ve got yourself a joke.
Want to make sure your brand gets invited the next time someone else throws an imaginary party?
Or – even better – want to throw an imaginary party of your own?
Entertaining, engaging and selling on social is WAY easier when you’ve got a hive-mind of TV’s Best Comedy Writers living in your back pocket.
Ready to up your game on social?