Want to see our rate card and samples? Join our mailing list.

Burning Out?

Share This
Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email
Share on whatsapp

Two quick questions:

1 – do you run a small business?

2 – do you end up taking on 99% of the work yourself, to keep down costs?

If you answered “yes” to question one, I can almost guarantee you answered “yes” to two, too.

The reason I know?

That used to be me.

“Our writers write jokes. Anything else falls to me” – that used to be my mantra.

When you’re running a startup, you’ve got to run it lean – and because I *could* do most things, i always *did*.

Accounting, Sales, Marketing, Social, Web Design, Project Management – all on my plate.

I wasn’t going to carry on like that forever – but I knew I needed to get us past our break-even point before I could afford to invest in any outside help.

So for White Label Comedy’s first 9 months I started work at 7am, carried on until past midnight – and unsurprisingly, I burnt myself out.

Back then I was missing something crucial. Something that I’ve only realised since.

The fact that I was the one doing EVERYTHING was the reason why we weren’t yet bringing in enough work that I could afford to call for backup.

At the start of this year, I gave in – I decided it was time to stop treading water, and start investing in people.

Sure – it meant my overly pessimistic “Spreadsheet of Impending Doom” would be predicting an even more seriously impending “Business Apocalypse” – but I invested carefully.

I built a flexible team, happy to work on an ad-hoc basis, so we could spend heavily when we’re flush, and more cautiously when we’re not.

And I put that team to work in the areas that would have the biggest impact on the business: sales, marketing, and our own social media.

Doing so also freed me up to be much more strategic – finally able to push White Label toward bigger and better things.

And if you knew the identity of our latest top-secret “wish I could tell you but I just can’t – yet” client you’d agree that things have been doing pretty damn well ever since!

So – why am I sharing this story?

If I was a cheesy marketing guru trying to sell coaching for coaches who coach coaches to coach coaches – I’d pivot here and try and sign you up to my program.

But that’s not me.

That’s not White Label Comedy.

I’m sharing this story because if you’re where I was 9 months ago, I want you to know that we’re here for you to lean on.

It can feel impossible to make social a priority when you’re doing literally everything else – so don’t make it your priority – make it ours.

You don’t need to hire a team – instead, you can hire the hive-mind. 


Our Pay As You Go Content Packs give you 20, 40 or 80 posts that will entertain and engage your audience – no matter the niche – keeping you front of mind, and making sure that when they’re ready to buy you’re the one they think of.

There’s no rolling contract, and no ongoing commitment – you just buy them in bulk, and come back as and when you need more. 

On the next rung up, with our bespoke packages, we can manage your socials completely – scheduling, posting, even interacting as your brand. And you only need to commit a month at a time.

If you’re the one doing 99% of the work in your business, and you feel like you’re treading water – I can guarantee that doing all the work yourself is the very thing that’s holding you back.

You don’t need a coach, or a guru. You don’t need yet another course. You just need to start taking some of the weight off your own shoulders.

And what better way to start than hiring a hive-mind of TV’s best comedy writers – and letting them take care of all things social, so you can entertain, engage and sell without having to lift a finger.


Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

Recent Posts