Burning Out?

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Two quick questions:

1 – do you run a small business?

2 – do you end up taking on 99% of the work yourself, to keep down costs?

If you answered “yes” to question one, I can almost guarantee you answered “yes” to two, too.

The reason I know?

That used to be me.

“Our writers write jokes. Anything else falls to me” – that used to be my mantra.

When you’re running a startup, you’ve got to run it lean – and because I *could* do most things, i always *did*.

Accounting, Sales, Marketing, Social, Web Design, Project Management – all on my plate.

I wasn’t going to carry on like that forever – but I knew I needed to get us past our break-even point before I could afford to invest in any outside help.

So for White Label Comedy’s first 9 months I started work at 7am, carried on until past midnight – and unsurprisingly, I burnt myself out.

Back then I was missing something crucial. Something that I’ve only realised since.

The fact that I was the one doing EVERYTHING was the reason why we weren’t yet bringing in enough work that I could afford to call for backup.

At the start of this year, I gave in – I decided it was time to stop treading water, and start investing in people.

Sure – it meant my overly pessimistic “Spreadsheet of Impending Doom” would be predicting an even more seriously impending “Business Apocalypse” – but I invested carefully.

I built a flexible team, happy to work on an ad-hoc basis, so we could spend heavily when we’re flush, and more cautiously when we’re not.

And I put that team to work in the areas that would have the biggest impact on the business: sales, marketing, and our own social media.

Doing so also freed me up to be much more strategic – finally able to push White Label toward bigger and better things.

And if you knew the identity of our latest top-secret “wish I could tell you but I just can’t – yet” client you’d agree that things have been doing pretty damn well ever since!

So – why am I sharing this story?

If I was a cheesy marketing guru trying to sell coaching for coaches who coach coaches to coach coaches – I’d pivot here and try and sign you up to my program.

But that’s not me.

That’s not White Label Comedy.

I’m sharing this story because if you’re where I was 9 months ago, I want you to know that we’re here for you to lean on.

It can feel impossible to make social a priority when you’re doing literally everything else – so don’t make it your priority – make it ours.

You don’t need to hire a team – instead, you can hire the hive-mind. 


Our Pay As You Go Content Packs give you 20, 40 or 80 posts that will entertain and engage your audience – no matter the niche – keeping you front of mind, and making sure that when they’re ready to buy you’re the one they think of.

There’s no rolling contract, and no ongoing commitment – you just buy them in bulk, and come back as and when you need more. 

On the next rung up, with our bespoke packages, we can manage your socials completely – scheduling, posting, even interacting as your brand. And you only need to commit a month at a time.

If you’re the one doing 99% of the work in your business, and you feel like you’re treading water – I can guarantee that doing all the work yourself is the very thing that’s holding you back.

You don’t need a coach, or a guru. You don’t need yet another course. You just need to start taking some of the weight off your own shoulders.

And what better way to start than hiring a hive-mind of TV’s best comedy writers – and letting them take care of all things social, so you can entertain, engage and sell without having to lift a finger.


Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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