Lessons from one of the greatest admen of all time

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If all it took was being funny then cats breaking things and babies eating lemons would drive more sales than anything on earth.

But they don’t.

(And I’ve got three lemoniphobic nephews to prove it.)

Don’t get me wrong, being funny really does move the needle.

But you need to be strategic. You can’t just be funny for the sake of it.

The idea is that you ‘disguise’ a sales message in humour so your audience actually enjoys being sold to.

And I go to the colossal additional effort of highlighting the word ‘disguise’ and putting it in Italics (there I go again) because we’re not really hiding anything. We’re not trying to pull the wool over their eyes*.

*Unless of course you’re selling hand-knitted BDSM blindfolds. In which case, it’s cool – they’re into that too.

We’re turning your sales message into something that people actually want to hear!

Entertain them, and they’ll enjoy being sold to.

Or as Howard Gossage, one of the greatest admen of all time, said:

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”

You need to be interesting. And funny is ALWAYS interesting. Be funny – and people will happily read your Ad.

Me and my team of top comedy writers and social media pros spent years testing what kind of content is best to infuse with comedy to get maximum results.

And we’ve found the ideal balance of 4 specific types of posts, coupled with 4 essential activities, to be the sweet spot for creating content your audience goes crazy for (and, most importantly in the age of dwindling organic reach – content your audience actually sees to begin with).

To see our exact methodology, you should check out The Social Media Success Machine Blueprint and Masterclass.

It costs less than taking your partner to the cinema, it takes less time AND the stars of this particular movie are 10x sexier*.

*At least – as long as your type is ‘guy who doesn’t go to the gym but does stay up all night thinking up quadratic formulas for jokes that sell’.

Check it out here:

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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