Arm your audience with stories worth sharing

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How much of your marketing is about creating conversations? Arming your audience with stories about your brand that they’ll want to share?

I’m guessing – a lot.

And with good reason.

Because the things we say about ourselves don’t have anywhere near as much of an impact as the things others say about us.

But how does that work, in practice, on social?

Lots of brands think that the only way to get us talking about them is to pay influencers to pretend to care about our products in order to kickstart the process.

And sure – that can certainly work. 

But there is another way

Under the right circumstances your own original content can be both the story you’re telling, and the story others are telling about you.

Let me explain.

Hidden inside every joke is a “truth” – a story. 

“Getting the joke” makes us feel good. Sharing the joke with others who get it makes us feel awesome.

When we – as a brand – first share the joke, we’re telling a story about ourselves. 

But those we tell that story too are also motivated to share it – and when they do, it becomes a story that they’re telling the world about us.

If you can make the hidden truth “about” you and your brand – then you’ve found a surefire way to make people share your story.

But even If all you do is make it about the world of your ideal customer –  when they share it, they’re still telling your story.

They’re telling the world that your brand is “one of us”. That you “get it”, and that everyone else should let you into their lives too.

A good joke doesn’t just entertain and engage – it turns every single one of your followers into an influencer – but one who will happily push your agenda free of charge.

Now’s probably a good time to mention that we’re less than 2 days away from launching our Pay As You Go Summer Content Packs.

We used to be all about the monthly packages – but now, we’re mixing things up. 

Commission 20, 40, 80 or 160 pieces of bespoke hand-crafted comedy content – and just come back for more once you’ve used it all up and you’re hungry for more of the same.

There are only so many jokes we can generate each week – so packs will be strictly limited.

If you want to get ahead of the game – all the info you need is right here:

Adam Hunt

Adam Hunt

Advertising Creative, Copywriter, TV Producer, Comedy Writer and the Founder and Creative Director of White Label Comedy

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