LT: An idea I’d come up with was chosen by The One Show (Weekdays, 7pm, BBC One), and made into a film that was broadcast to 4 million people. That was pretty special.
WLM: What else are you up to, outside of White Label?
LT: Outside of White Label ‘m a regular contributor to The News Dump as well as BBC radio shows Newsjack and Breaking the News. I’m also running my own business, Atticus Proofreading and Copyediting Services. I aim to self publish my debut novel in 2020.
WLM: Outside of our White Label projects, are there any examples of comedy and advertising coming together that make good touch-points when coming up with new ideas?
I love the current Virgin media ad with bus driving off the cliff. The timing of ‘Sadly he couldn’t fly’ is genius.
The Peter Kay ads for John Smith’s were also great. Well written using the sort of everyday humour I love best.
The Specsavers ad with the old people on the rollercoaster still makes me laugh. It’s got just the right balance of silly and funny while staying close enough to reality and that combination is superb.
Want to talk about how Lee and the rest of the White Label Hive Mind can help your brand find its funny? Get in touch!