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innocent – Productivity Graph

Why we love it: Innocent Smoothies takes a set of relatable truths based around the realities of work right before a bank holiday – and turns them into a gag-packed timeline that stretches across a carousel. What you can learn from it: Relatable truths don’t always exist in isolation – often, they come in “sets” organised around specific moments, tasks or topics. Playing around with posts that cover an entire set gives you more opportunities

runna_coach – Expectations vs. Reality

Why we love it: Runna is a new brand on our radar, thanks to this ‘meme dump’ Instagram carousel timed to coincide with the London marathon. After all, why tell one topical brand-safe joke when you can tell five? What you can learn from it: The algorithm favours carousel posts at the moment – so you’ll likely get more engagement on posts in this format than videos or single images. But it can be hard

innocent – Stay in Bed

Why we love it: It’s simple, it’s relatable, it’s innocent in tone. What you can learn from it: This post just goes to show that relatability is everything – and that expressing a sentiment that your audience strongly relates to, especially if you can time it perfectly (this one went out on a rainy Monday morning), can generate engagement. Even if you can’t quite muster the motivation to turn it into a joke.

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ENDLESS inspiration for AWESOME SOCIAL POSTS for your brand or business

If you’re ever stuck for social media inspiration, then do what the pros do…and swipe winning content ideas! But how do you know the right ideas to swipe? 

I’m going to show inside my personal swipe file of awesome social posts. 

Inside this file, I’ll show you hundreds of high-performing social posts from brands in countless niches – so you can see real-world examples of what’s working in the newsfeed RIGHT NOW…

…and use these as prompts for your own awesome content. 

PLUS – every month – for your pleasure and profit – I’ll be adding a fresh swipe file of standout brand-safe social posts that we’ve spotted out in the wild.

For each post, I’ll tell you why I love it and what YOU can learn from it.

Making it easy for you to reverse-engineer their success for your brand.