
Lucozade Energy – Cheaper than a flight to Barbados
Why we love it: Alright, so technically it’s an ad – and it’s more of a witty strapline than a joke – but this one successfully stopped our scroll. Why? Because we needed a beat to mentally unpack that strapline: “Cheaper than a flight to Barbados”. It’s undeniably true, it tapped into a pain we felt in the moment (“I’m in cold, wet England and I wish I was on holiday”) and the connotation is